Man, given the talk of Yahoo devaluing Tumblr, the company’s past history with absorbing and then shutting down sites/services when they fail to meet expectations, etc. I’m thinking I should really take some measures to prepare if this place goes the way of the dodo. 

I mean, I don’t know how much of the stuff I’ve posted needs saving or anything, but there’s parts I’d want to hang on to. And given that I’ve been on here for almost five years now, I’d be a bummer to see it all gone. 

More importantly, I want to make sure I don’t lose touch with friends I’ve made here. I’ve met some good people through this site, and there’s plenty of “voices” I’d miss hearing if this site went away. 

Trouble is I’m not the most “plugged in” person around and I’m not really on a lot of sites besides Tumblr. I have an email obviously, but that’s mostly for work/school/organizing with local friends. I have a Twitter account I’ve barely ever used and I’m on a forum that I’d bet money no one I follow is a member of. I’m on Reddit literally to follow a few threads and never interact with anyone because that’s not exactly a community I want to interact with. I haven’t touched Facebook in over a year and I have no reason to think I’ll go back. I’ve only used Skype once ever and only just poked around Discord and don’t really get it quite yet. 

So I haven’t quite figured out what I’m doing yet. 



Is there something up with Tumblr posting? I keep trying to include a video with a reblog of a text post, something I’ve done before, but for some reason clicking on the icon to do so isn’t working. Any ideas?


Is there something up with Tumblr posting? I keep trying to include a video with a reblog of a text post, something I’ve done before, but for some reason clicking on the icon to do so isn’t working. Any ideas?




Howdy! I’m Tumbley. Tumbley the tumblr!

You’ve got real
messaging! Yup, messaging. Real, threaded, instant messaging. Message
other Tumblrs and they’ll get messaging too!

…Hold on, what?

Are you…. asking me about replies to text posts?

Hey buddy, you missed the point of this update. Let’s try again, okay?

…Is this a joke? RUN. INTO. THE. friendliness updates


You know what’s going on here, don’t you?


What a terrible creature, torturing such a poor, innocent youth…

Tumblr doesn’t want to please you.


When you consider the latest highly annoying changes to Tumblr, never forget that they aren’t meant for you.   Yahoo, Tumblr’s owner, is under a lot of pressure to make some money. That means that Tumblr has to either pull its weight or be shut down.  In the Web-ancient adage, “If you aren’t the customer, you’re the product.”  That is, if you aren’t directly paying for any Website, then the Website is selling you, in the form of advertising.  Tumblr desperately needs to monetize you.   To monetize you, they need to know your  personal demographics, so that they can sell groups of similar users to advertisers.

In that light, think about the recent changes to tag search.  If you have a tracked tag for your best friend’s name, that isn’t monetizable;  there aren’t enough people following that tag to be useful to an advertiser.  Suppose instead you have a tracked tag that does more-or-less map to a demographic, or to a customer base.  Let’s say you’re following “loligoth”.  When you click through that tag, you immediately get a set of posts customized to your interest and – this is important – your eye can easily slide over ads to the good bits. Injecting ads into that tracked tag gets you a lot of “impressions” (views) but not many click-throughs or conversions, where the advertising money is.  Suppose advertisers attempt to monetize that demographic, guessing, for instance, that most lolitas will be late teenagers and twenty-something girls with disposable income and injecting ads accordingly. Click-throughs don’t go up, because loligoths will immediately reject ads for anything other than Lolita brands.  You, the product, have a finely-developed anti-ad immune system.  Advertisers can’t inject  – stereotyping here – an ad for lipstick into a Lolita tag, because it’s obviously a foreign body and is easy for products to reject.

You can’t monetize tracked tags.  Consider what Tumblr is giving us instead.  It is, as you’ve no doubt noticed, not a coincidence that Tumblr’s example is a merchandisable product.  Who wants the latest news on pizza?  Customers don’t.  Pizza sellers sure do want those customers, though.   Tracked search has some important advantages over tracked tags.  It appears randomly, so that you are likely to read a few lines before you realize what has happened.   It camouflages into your normal feed, because your interests are likely to be broader than your individual tags, and clever ads (fat chance) are less obviously out of place.   And it is monetizable not by inference from a single tag, but based on your entire set of interests.  "Likes Lolita, Crimson Peak, and college", plus any explicit age, sex, location data you’ve put in your profile, tells the advertiser a lot more than “Likes Lolita”, and is thus more monetizable.

Finally, Tumblr is under pressure not only to monetize the audience it has, but to grow that audience.  Tumblr already has you.  Tumblr knows how to get you and your friends.  Tumblr wants your uncle who uses Pinterest, your friend’s mom who uses Facebook, and your boss who uses LinkedIn.  You can expect any new features to be designed to hook those people.

Doubt me?  Look at Twitter.  Twitter just cut 8% of their jobs.  The business analysis I’ve read points to two factors:  Twitter’s audience isn’t increasing enough, and Twitter’s attempts at monetization aren’t successful enough.   If you think Marissa Meyer, head of Yahoo, isn’t evaluating Tumblr against those two metrics, I have a slice of pizza to sell you.

The most recent Tumblr update has been weird, because between Ad Blocker and what’s still working of XKit I can’t actually see the forced ads, but I still see the enormous blue frames for them. So even when they aren’t there I can’t ignore them completely.